Proposal for Artemis Sportswear Company Essay Example for Free

Proposal for Artemis Sportswear Company Essay Proposal for Artemis Sportswear Company for cutting operational expenses to increase profit margins; some ideas. As a business, Artemis can cut down the operational costs by down-sizing the labor force so the company can compete with other sportswear companies. There are two ways a company can down-size the labor costs, one of these is down-scaling the direct labor, and the other one would be to relocate the labor and obtain cheaper labor force. Reduce Employee Costs. Outsource any jobs where a full-time employee is not necessary. This will cut your payroll expenses, health-care costs and space requirements. Introduce a reward scheme for employees who do not take any sick days in a year or six-month period. The cost of the reward is minimal compared to the savings made by the company. Rather than pay overtime rates, try re-organizing the work rosters and routines to prevent the need for overtime. Offer staff incentives for reducing their personal days and sick leave taken. Hire college students or interns-Internship programs are a win-win for both sides. You get an ambitious employee who will do monotonous work and they get college credit, experience and hopefully, an excellent reference. Cutting everyday expenses can lower operational expenses. When purchasing office supplies, generic is going to be less expensive than brand name. Buying the store brand is generally sold at a lower cost. Buying supplies in bulk is cost effective over a long period of time. Leasing equipment is better than buying equipment. When leasing you have the opportunity to upgrade or downgrade when necessary. Technology is always changing and improving, so by leasing there is the option to stay current with the new changes in the equipment. Smaller equipment such as telephones, printers, fax machines and calculators should be purchased not leased. Smaller equipment will hold its value over time and can be easily replaced if needed. Try shopping for bargains or sales whenever possible. Company could go green by using products that produce less waste, or less energy. Curb your business travel and cut costs where you can. Meeting with long-distance clients is costly and it can be expendable for some businesses, but travel can also be the most beneficial expense for a business. Fortunately, modern technology can replicate the experience at a much lower cost; such as communicating through Skype or some other form of video chat link. Cut out the landline and fax line with Blackberrys and iPhones, and everything compatible for email, who needs them? Conceder free advertising whenever possible, try piggybacking your advertising. Including advertising material in other mailings, such as in invoices, saves postage and other costs, says J. Donald Weinrauch, co-author of The Frugal Marketer. Likewise, make the most of your point-of-purchase opportunities by tucking coupons, newsletters or other promotional fliers in the bag with customers purchases. Hire independent contractors or temporary workers as needed. Outsource your payroll, benefits and HR. Consider a virtual assistant or answering service to reduce payroll. Some IT Department solutions, Process Automation allows a smaller management team to effectively handle a larger number of systems Intelligent Software Delivery allows companies to more accurately assess how many licenses they will need when purchasing software Endpoint Virtualization reduces downtime for application conflicts and provides a secure workspace when roaming Power Management Capabilities documents compliance with energy consumption policies and may provide rebates from local power companies Remote Diagnostic Tools reduces required IT travel time and travel budgets.

Techniques for Evaluation of Evidences in Forensic Casework

Techniques for Evaluation of Evidences in Forensic Casework Modern Techniques Used For the Evaluation of Evidences Collected In Forensic Casework: A Review Abstract In the modern era, many technological developments have been made in the field of science as well as forensic science which stand powerful and strong to overcome the issues involved in forensic casework. In this review, three emerging techniques have been discussed that proved helpful for the forensic analysis. One of them is Stereo lithography which is being used for prototyping purposes which involves fabrication of three dimensional structures (3D modeling) for this purpose some complex mathematical measurements, biological and chemical informational data is required. At the second number, Ambient mass spectrometry (ambient MS) comes which is also a very emerging and powerful method for the identification of explosives materials even at the nanogram levels, for the analysis of pharmaceutical products (e.g. tablets), authentication of ink and document, identification of biological fluids such as urine and blood plasma and also for the testing of metabolites present in breathâ€℠¢s air. Third most widely used technology for glass fragments analysis is Laser Ablation Inductively Coupled Mass Spectrometry (LA-ICP-MS), even for the trace evidence collected from the criminal site. Keywords: Forensic casework, Prototyping, 3D modeling, Ambient MS, metabolites. Introduction These three powerful techniques are mentioned below: Laser Ablation Inductively Coupled Plasma Mass Spectrometry (LA-ICP-MS): Glass elements represent a very valuable class of evidence, even in trace amount. Many other materials that present in trace amount, they are simply moved from victim to defendant and ignored very simply by the accused. While in case of broken glass particles, even minor particles can be proved very helpful to find important ways of solving the hurdle like the direction and speed of the bullets and their impact on the glass that is being analyzed(1). LA-ICP-MS is a very sensitive machine that converts the glass materials into very small size, even up to their atomic size.(2) After that the matching is done of the sample that collected from the crime site. Then the similarities are checked and make the statement about the accused person, on the basis of the evaluation of evidence, collected from a crime site. LA-ICP-MS has another application of detection of non-metals and metals, even they are traces at very min or quantity(3). Stereo lithography: Rapid Prototyping technique that uses a laser beam to develop a sharp image of layer by solidifying or hardening of the photopolymer material(4). It develops images and specific 3D models by combining with Computer Aided Designing (CAD) that includes 3D confirmation point exchanging. In this way it helps to create images.(5) (6) For the analysis of different evidences, different operational 3D models are available. One of them is prototyping that is a very popular and accurate model for the manufacturing of images at high levels(7). CAD plans combine with this machine to generate 3D models in layer by layer sequence.(5, 8) Laser sintering and many other imaging processes are available like stereo lithography which involves the flow or movement of photopolymers like a jet in an inkjet apparatus.(9, 10) Ambient mass spectrometry: Ambient MS technology has been under considerations in this study, as it is the very rapidly emerging method for the identification of surface directly regardless any treatment before analyzing(11). This technology is very speedy and gives accurate results and facilitates as it involves no purification and removal of sample for the surface analysis. At Crime site many evidences present and different identification analysis are being done to study the toxicology and chemical residue concentrations. For this purpose desorption electrospray ionization (DESI)(12, 13),direct analysis in real time (DART)(14), plasma assisted desorption ionization (PADI)(15)and extractive electrospray surface ionization (EESI)(16), techniques play their important part. Working Principle of Technologies: LA-ICP-MS: This process is carried out by ICP-MS machine which involves three steps procedure(17), firstly the sample introduction mechanism in which the sample is being installed to the apparatus, and then the generated ions transfer into plasma and interface tube and last step involves the detection by using mass spectrometer detector.(17)MS was firstly built for the liquid sample analysis but now this technology is being used for gaseous as well as solid materials. A decade ago, solution nebulization (SN) mechanism was being used,(2, 3, 18) often for the introduction of sample into the MS machine for forensic analysis but it involved very lengthy and time consuming protocol , so to overcome this issue now a days ,sample introduction is being done by laser ablation (LA)(19-22). To generate ions of the sample, laser beam is used that focused on the analyzing sample .After that generated ions or ablated elements are further passed out to the next chamber, termed as plasma and MS interface region, digestion and ionization processes are being carried out for the sample in it. At the third stage for the isotopic and elemental examination, the generated ions by second chamber are transferred to the mass spectrometer detector. Then MS detector collects the ions and separates them on the basis of their charge to mass ratio and builds an analysis on that base identification of the unknown samples is done. Accordingly, solution nebulization (SN) requires high amount of sample to being analyzed even in milligrams (23-27), while some micrograms of the sample in quantity are just enough for laser ablation (LA) method. The main advantage of using laser ablation (LA) is no risk of contamination and loss of sample. Through a study, it is confirmed that laser ablation required only minimum 0.9 ÃŽ ¼g mass of sample for forensic glass analysis, while for SN system this amount range exceeded up to 500 ÃŽ ¼g to 2000 ÃŽ ¼g. Stereo lithography: Exposure of specific lengths of radioactive rays to the liquid polymer can converted it into the solid phase very quickly in this replication based process.(28) Ultra violet (UV) of very intensity is being fallen on the liquid layer of the photopolymer. By the UV light focusing onto the sample, some chemical changes occur that converts the liquid sample into the solid phase. This process involves the drawing of layers with the use of UV light onto the liquid sample surface(29). The conversion of liquid phase into solid phase is due to polymerization of the sample by UV light. This technique completes its process with the combination of different computer soft wares like CAD and CAE. Different types of liquid photopolymers are currently available that are being utilized for stereo lithography.(5) Many polymers are very strong, can resist in high temperature condition and low moisture situations. Oxygen inhibition is the big short coming that is being faced in prototyping technique by acrylates which are cured by UV rays. With the use of cationic and polymerization,(30) the hybrids are become able to test different types of liquid samples and this test involves the use of UV light. FDA gave approval to use some materials for these purposes are epoxy based material, rubbers and silicon like materials etc. Many other materials like nylon, polycarbonate, ABS and some type of resins are available in the market that can be used in the stereo lithography apparatus. In 1988, this system was developed for the forensic analysis. Ambient mass spectrometry: Cooks and co-researchers developed an ambient desorption method that involves desorption and ionization of sample collected from crime site, with the help of electrospray machine. For the identification of biological samples(31, 32), environmental study(33) and to check the pharmaceuticals products validity(34), in the field of forensics very modified techniques are settled that show accurate results, one of them is DESI as shown in Figure 1.(a)(35-37). For the chemical residues analysis as well as drugs of accused, a new approach was developed alongside the DESI termed as DART by Cody and his partners, although DESI is a very sensitive and accurate method(38). Ionization of particles is done by the ejection of nitrogen and helium light onto the surface in DART method as shown in Figure 1. (b). McCoustra developed a new emerging method that ionizes the material with the use of plasma source, termed as PADI as shown in Figure 1. (c). Zenobi, a scientist settled an instrument known as EESI to ionize the materials or particles with the use of directly inserted gal with full speed into the electro spray region of the mass spectrometry apparatus, in which the desorption of particles is done by the continuous flow of gas and this method helps to analyze the liquids and other solutions(39).   Ã‚   (a) (b) (c) Figure1. Schematics of source: (a) DESI (b) DART (c) PADI Applications in Forensics Forensic glass Analysis: Recently, FBI and other forensics groups have been involved in the usage of LA-ICP-MS as it has major application of analysis of broken glass, collected from a crime site, although this technology requires very big amount to run. Stereo lithography: It has current issues related applications like to study the anatomy of the body shape, it’s very useful in surgeries development (e.g. orthopedic) (5).For the development of prosthetic devices , stereo lithography’s use have been increased quite prominently . MRI data analysis and identification of bone injury produced by trauma have been carried out in recent time by this method. Identification of metabolites from breath: As the breath includes so many types of metabolites through which a lot of information about an accused can be generated. Metabolites can give information about meals and recently use of drug or alcohol by the suspect and it can also recognize the biomarkers(40). Ink analysis and document verification: The identification of inks used in writing of the documents or any other confidential report can prove the authenticity of the document in the law court. Ingredients of ink like organic solvents are separated using liquid chromatography and then further analyzed by mass spectrometry(34, 41). Conclusion In this article, we review the possible potential of different forensic analysis techniques for the evaluation of evidences, collected from criminal site. LA technique shows powerful potential for forensic glass analysis(42). DESI clearly illustrates the identification of biological samples, environmental study and to check the pharmaceuticals products validity(34). Stereo lithographic techniques are more precisely and accurately used for MRI data analysis(5). These emerging techniques will also play their key role to solve the issues related to forensic casework. . References 1.Suzuki Y, Sugita R, Suzuki S, MARUMO Y. Forensic Discrimination of Bottle Glass by Refractive Index Measurement and Analysis of Trace Elements with ICP-MS. Analytical sciences. 2000;16(11):1195-8. 2.Rodriguez-Celis E, Gornushkin I, Heitmann U, Almirall J, Smith B, Winefordner J, et al. Laser induced breakdown spectroscopy as a tool for discrimination of glass for forensic applications. Analytical and bioanalytical chemistry. 2008;391(5):1961-8. 3.Castro W, Trejos T, Naes B, Almirall JR. Comparison of high-resolution and dynamic reaction cell ICP-MS capabilities for forensic analysis of iron in glass. Analytical and bioanalytical chemistry. 2008;392(4):663-72. 4.Joe Lopes A, MacDonald E, Wicker RB. Integrating stereolithography and direct print technologies for 3D structural electronics fabrication. Rapid Prototyping Journal. 2012;18(2):129-43. 5.Puri PM, Khajuria H, Nayak BP, Badiye A. Stereolithography: Potential Applications in Forensic Science. Research Journal of Engineering Sciences ___________________________________________ ISSN. 2012;2278:9472. 6.Vanezis P, Vanezis M, McCombe G, Niblett T. Facial reconstruction using 3-D computer graphics. Forensic science international. 2000;108(2):81-95. 7.Ito Y, Nakahashi K. Direct surface triangulation using stereolithography data. AIAA journal. 2002;40(3):490-6. 8.Logan Jr E. Handbook of turbomachinery: CRC Press; 2003. 9.Nizam A, Gopal R, Naing L, Hakim A, Samsudin A. Dimensional accuracy of the skull models produced by rapid prototyping technology using stereolithography apparatus. Orofacial Sciences. 2006;1:60-6. 10.Kang H-W, Park JH, Cho D-W. A pixel based solidification model for projection based stereolithography technology. Sensors and Actuators A: Physical. 2012;178:223-9. 11.Author A. Ambient mass spectrometry. Royal Society of Chemistry; 2010. 12.Takats Z, Wiseman JM, Gologan B, Cooks RG. Mass spectrometry sampling under ambient conditions with desorption electrospray ionization. Science. 2004;306(5695):471-3. 13.Cooks RG, Ouyang Z, Takats Z, Wiseman JM. Ambient mass spectrometry. Science. 2006;311(5767):1566-70. 14.Cody RB, Laramà ©e JA, Durst HD. Versatile new ion source for the analysis of materials in open air under ambient conditions. Analytical Chemistry. 2005;77(8):2297-302. 15.Ratcliffe LV, Rutten FJ, Barrett DA, Whitmore T, Seymour D, Greenwood C, et al. Surface analysis under ambient conditions using plasma-assisted desorption/ionization mass spectrometry. Analytical chemistry. 2007;79(16):6094-101. 16.Chen H, Sun Y, Wortmann A, Gu H, Zenobi R. Differentiation of maturity and quality of fruit using noninvasive extractive electrospray ionization quadrupole time-of-flight mass spectrometry. Analytical chemistry. 2007;79(4):1447-55. 17.Allen T, Scranage J. The transfer of glass—part 1: Transfer of glass to individuals at different distances. Forensic science international. 1998;93(2):167-74. 18.Trejos T, Almirall JR. Effect of fractionation on the forensic elemental analysis of glass using laser ablation inductively coupled plasma mass spectrometry. Analytical chemistry. 2004;76(5):1236-42. 19.Mokgalaka N, Gardeaà ¢Ã¢â€š ¬Ã‚ Torresdey J. Laser ablation inductively coupled plasma mass spectrometry: principles and applications. Applied Spectroscopy Reviews. 2006;41(2):131-50. 20.Watling R, Lynch B, Herring D. Use of Laser Ablation Inductively Coupled Plasma Mass Spectrometryfor Fingerprinting Scene of Crime Evidence. J Anal At Spectrom. 1997;12(2):195-203. 21.Schmidt T, Surmann J, Stephanowitz H, Hoffmann E. Identification of pharmaceutical glasses by laser ablation ICP-MS. Die Pharmazie. 2001;56(11):852-6. 22.Trejos T, Montero S, Almirall JR. Analysis and comparison of glass fragments by laser ablation inductively coupled plasma mass spectrometry (LA-ICP-MS) and ICP-MS. Analytical and bioanalytical chemistry. 2003;376(8):1255-64. 23.Becker JS, Dietze H-J, McLean JA, Montaser A. Ultratrace and isotope analysis of long-lived radionuclides by inductively coupled plasma quadrupole mass spectrometry using a direct injection high efficiency nebulizer. Analytical chemistry. 1999;71(15):3077-84. 24.Sharp BL. Pneumatic nebulisers and spray chambers for inductively coupled plasma spectrometry. A review. Part 2. Spray chambers. J Anal At Spectrom. 1988;3(7):939-63. 25.Kahen K, Jorabchi K, Gray C, Montaser A. Spatial mapping of droplet velocity and size for direct and indirect nebulization in plasma spectrometry. Analytical chemistry. 2004;76(24):7194-201. 26.Mora J, Maestre S, Hernandis V, TodolÄ ± JL. Liquid-sample introduction in plasma spectrometry. TrAC Trends in Analytical Chemistry. 2003;22(3):123-32. 27.Trujillo IS, Alonso EV, de Torres AG, Pavà ³n JMC. Development of a solid phase extraction method for the multielement determination of trace metals in natural waters including sea-water by FI-ICP-MS. Microchemical Journal. 2012;101:87-94. 28.Gauvin R, Chen Y-C, Lee JW, Soman P, Zorlutuna P, Nichol JW, et al. Microfabrication of complex porous tissue engineering scaffolds using 3D projection stereolithography. Biomaterials. 2012;33(15):3824-34. 29.Zheng X, Deotte J, Alonso MP, Farquar GR, Weisgraber TH, Gemberling S, et al. Design and optimization of a light-emitting diode projection micro-stereolithography three-dimensional manufacturing system. Review of Scientific Instruments. 2012;83(12):125001. 30.Chin Ang K, Fai Leong K, Kai Chua C, Chandrasekaran M. Investigation of the mechanical properties and porosity relationships in fused deposition modelling-fabricated porous structures. Rapid Prototyping Journal. 2006;12(2):100-5. 31.Manicke NE, Wiseman JM, Ifa DR, Cooks RG. Desorption electrospray ionization (DESI) mass spectrometry and tandem mass spectrometry (MS/MS) of phospholipids and sphingolipids: ionization, adduct formation, and fragmentation. Journal of the American Society for Mass Spectrometry. 2008;19(4):531-43. 32.Shin Y-S, Drolet B, Mayer R, Dolence K, Basile F. Desorption electrospray ionization-mass spectrometry of proteins. Analytical chemistry. 2007;79(9):3514-8. 33.Chen H, Li M, Zhang Y-P, Yang X, Lian J-J, Chen J-M. Rapid analysis of SVOC in aerosols by desorption electrospray ionization mass spectrometry. Journal of the American Society for Mass Spectrometry. 2008;19(3):450-4. 34.Green F, Salter T, Stokes P, Gilmore I, OConnor G. Ambient mass spectrometry: advances and applications in forensics. Surface and Interface Analysis. 2010;42(5):347-57. 35.Cotte-Rodrà ­guez I, Takà ¡ts Z, Talaty N, Chen H, Cooks RG. Desorption electrospray ionization of explosives on surfaces: sensitivity and selectivity enhancement by reactive desorption electrospray ionization. Analytical chemistry. 2005;77(21):6755-64. 36.Justes DR, Talaty N, Cotte-Rodriguez I, Cooks RG. Detection of explosives on skin using ambient ionization mass spectrometry. Chem Commun. 2007(21):2142-4. 37.Cotte-Rodriguez I, Hernandez-Soto H, Chen H, Cooks RG. In situ trace detection of peroxide explosives by desorption electrospray ionization and desorption atmospheric pressure chemical ionization. Analytical chemistry. 2008;80(5):1512-9. 38.Gross JH. Ambient mass spectrometry. Mass spectrometry: Springer; 2011. p. 621-49. 39.Takats Z, Wiseman JM, Cooks RG. Ambient mass spectrometry using desorption electrospray ionization (DESI): instrumentation, mechanisms and applications in forensics, chemistry, and biology. Journal of Mass Spectrometry. 2005;40(10):1261-75. 40.Zhu L, Gamez G, Chen HW, Huang HX, Chingin K, Zenobi R. Realà ¢Ã¢â€š ¬Ã‚ time, onà ¢Ã¢â€š ¬Ã‚ line monitoring of organic chemical reactions using extractive electrospray ionization tandem mass spectrometry. Rapid Communications in Mass Spectrometry. 2008;22(19):2993-8. 41.Ifa D, Gumaelius L, Eberlin L, Manicke N, Cooks R. Forensic analysis of inks by imaging desorption electrospray ionization (DESI) mass spectrometry. Analyst. 2007;132(5):461-7. 42.Dodds AJ, Pollock EM, Land DP. Forensic Glass Analysis by LA-ICP-MS: Assessing the Feasibility of Correlating Windshield Composition and Supplier. 2010.

Urban Legend of the The Monsters Chase Essays -- Urban Legends

The Monster's Chase Background and Story It was late on a weekday night a couple of weeks ago when I was unexpectedly told an urban legend by a friend of mine in my dorm. I brought up a report I had to prepare about a local urban legend and my desire to find someone who knew a tale of the â€Å"Goatman,† a famous figure in folklore. My friend immediately recounted to me a story about a hairy monster that sounded rather similar. He had been told the story by a member of his group one night at a youth hostel in Japan during an organized trip. The person who told him the story originally is from western Maryland. One night on this trip, we were in the hostel at night and one of the guys in the group told us a story about this monster. He said this actually happened to him. He lives out in western Maryland, further west and north than Montgomery and Frederick counties. He and his girlfriend had snuck out to a party one night and were returning when they decided to stop at McDonald’s to get dinner. They pulled over by the side of the road they were traveling on, knowing that the McDonald’s was through a short tract of woods on the side of the road. About halfway through the woods a furry monster, black as space, with bright red eyes and sharp white teeth [embellishes features with gestures], appeared and started chasing them. They turned around and sprinted back to their car. They got inside, and the monster caught up and started banging on their doors and windows. The car started, and they burned rubber driving off, but they noticed that another car had pulled up [and par ked] behind theirs. The monster man got into his car and also peeled off, chasing after them [performs hand motions for two cars]. After a couple m... ... whim and rather than drive to it, pull over and choose to cross through woods because it saves them time. They’ve been out having fun, and the dangers of dark woods by a lonely road at night don’t concern them. This carelessness nearly costs them. The disappearing tire tracks the next day help to add to the message, they could’ve been killed and disappeared, and the killer wouldn’t have even left a trace. Works Cited Conley, Brian. â€Å"The Bunny Man Unmasked†. Fairfax County, Virginia. Accessed 4/7/06. http://www.fairfaxcounty.gov/library/branches/vr/bunny/bunny.htm. â€Å"The Goatman†. GOATMAN. Accessed 4/7/06. http://www.geocities.com/Area51/Aurora/4746/feature2.html. â€Å"GoatMan Hollow: The Legend†. GoatMan Hollow. Accessed 4/7/06. http://users.dsdial.net/~goatman/legend.htm. Matthews, Patricia. â€Å"Goatman†. Fantasy and Science Fiction. May 1995. 54-68.

Executive Summary :: essays research papers

In our business world we have to provide quality atmosphere service to our customers. The purpose for this introduction is to explain how we treat our internal and external customers in order to provide satisfaction. The base of this executive summary will be on where we work at with our current employer or former.   Ã‚  Ã‚  Ã‚  Ã‚  The information collected for this executive summary will be on my last employer. My former employer was Eppies Restaurant. Mainly this small business was in Madera California. Now that we addressed the company, we now can adopt quality principles in theory for my former employer Eppies Restaurant. As I stated in the past, Eppies Restaurant has been open for several years until they closed recently. Since Eppies Restaurant is a food service industry, I can tell you from experience, that it can be very stressful for employees.   Ã‚  Ã‚  Ã‚  Ã‚  We as managers must understand that not just people from the community is our customers, but also our employees are too, and business partners, suppliers etc. For example, we have owners (managers), waitress, busboys, dishwashers, cooks; these were the employees who worked at Eppies Restaurant. Employers have always have choices about how they want their business run, but today managers must be more user friendly. Since business runs a cycle one company relieves on other companies services, this would be an external customer.   Ã‚  Ã‚  Ã‚  Ã‚  Eppies Restaurant had many external customers. For example, we had M& D services they deliver meat and other products. Then we had Rainbow and they deliver bread. We also had a Towel Service they would wash our towels that we use to clean the restaurant. And finally the soda industry and dishwasher industry that supplies their product to any fast food companies. They all provide a service. Eppies Restaurant would buy an extra order for their product and in return they would get a discount. Finally we have our customers who buy our foods. The fast food industry can be very busy especially mothers day. We get anger customers because foods are brought late. The service is bad and seating customers has a big affect on our service to the community. The lesson learned steps in. This also applies for internal employees who work to provide the quality service.

Dress and Food During World War II :: essays research papers

Quite a range of fashion shifts occurred during and after World War II. Some of the major changes included: an increasing shift to casual dress, less elaborate fashions, and the disappearance of knickers. Short pants began to be worn as summer attire, and American boys stop wearing knee socks and long stockings. Short hairstyles become popular for boys in America after the War. Anything using vast amounts of cloth or thought unnecessary were not allowed, such as: leg-of-mutton sleeves, aprons, overskirts, decorative trim, patch pockets and petticoats. Men’s suits consisted of two-piece suits—a jacket and pants without cuffs, although before 1942 they consisted of four pieces—two pairs of pants, a vest and a double-breasted jacket. (Feldman)   Ã‚  Ã‚  Ã‚  Ã‚  The war, bringing on many civilian shortages, substitution became a way of life stateside, affecting daily life. Even though, powder, eye makeup and lipsticks were considered necessary for persevering wartime spirits, some ingredients were no longer available. Military and civilian provisions included the same manpower, facilities and fibers. The government wanted to conserve materials to prevent shortages and also keep the prices up, without harming standing industries. Private citizens had to adjust any new clothing to the conditions with very few exceptions. These were not the only changes being made. There were changes in the food supplies also. The Nazis made the living conditions in the Warsaw Ghetto as terrible as possible. There were curfews, and guards were put on duty at all times near the walls to make sure no Jews escaped from the ghetto. Many Jews suffered from unemployment and diseases. A typhus epidemic, which killed many Jews, broke out about a year after the ghetto was created. Due to low food rationing, many Jews starved to death. Some chose to kill themselves because they could not stand the physical and emotional pain anymore. From the moment that the Jews were isolated from the Polish society and were surrounded by a fence, their food distribution was entirely controlled by the Germans. A strict food rationing was in effect. A working person was given food rationing that was sufficient barely for one person. In order to feed the sick and the old, they were put on the list of the producing people and their relatives had to cover for them by working even longer hours and producing a larger quota. The quantity of allocated food was insufficient and many basic food items were non existent in the ghetto.

Introduction to Marketing Essay

You have been employed as a marketing intern with one of the UK’s largest marketing agencies and have been set various assignments to complete during your one-year internship. You will be required to demonstrate your research skills on various projects related to marketing, research and planning, marketing mix and online marketing. Task 1 P1 Describe how marketing techniques are used to market products in two organisations Due date: Refer to front sheet for date  M1 Compare marketing techniques used in marketing products in two organisations You are helping the marketing manager organise a ‘Marketing in Business’ conference. Your manager wants you to find out how other organisations use marketing techniques and has asked you to prepare a 10 minute presentation that you will deliver at the conference. You have been  asked to produce a leaflet to support the presentation, comparing the organisation. You have also been asked to produce speaker notes, which will be handed out at the conference. What to include in your presentation: Introduce your two organisations, their business and marketing objectives Describe what marketing is and why organisations use various techniques Describe clearly the marketing techniques they use to market a particular product/service or product range What to include in the leaflet: Compare the similarities and differences between the use of marketing techniques in your two organisations Growth Strategies (Ansoff’s Matrix) Survival Strategies Branding and Brand positioning Relationship marketing Due date: Refer to front sheet for date Task 2 Following your presentation about marketing techniques, you discovered that marketing activity is regulated and monitored by various bodies, codes of practice and laws. Using the 2 scenarios below, investigate and respond by letter to both: P2 Describe the limitation and constraints of marketing on the business. Suggested letter content: Introduce yourself and the department you work for.  Describe why abiding by marketing rules and regulations is necessary Identify the legal rules that apply to the case  Identify the voluntary factors that would apply to the case.  Stress the consequences of failing to comply with the legal and voluntary constraints. Due date: Refer to front sheet for date Scenario 1 A business organisation named â€Å"Fantasy† has recently spent 10 million pounds launching a new perfume. Fantasy has advertised on television as well as on YouTube. The advertisement is proving to be an international success and has raised a lot of interest from the young audience it is hoping to attract. Most importantly sales of the perfume have doubled over the last few months.  However, there have been a number of complaints regarding the content of the advertisement. For instance there are concerns with regards to nudity, language and the suitability of the advertisement for a younger audience. Of particular concern are the number of complaints that Fantasy use extreme methods when testing their products on animals. A number of pressure groups have campaigned for the ban of this advertisement from TV screens. Your task You have been asked to write a formal letter to Fantasy Head Office, Customer Complaints Division, identifying the limitations and constraints of marketing activities especially those that are relevant to the above scenario. Scenario 2 You have recently purchased a new mobile phone on arriving home you realise that the phone is unable to carry out the functions that you were promised. The phone was considerably expensive and you saved up for months in order to be able to buy it. However, when visiting the store you were offered the opportunity to purchase the product on credit. The store has also advised you it would be more efficient if you went on to their website and brought the product online and they have offered you a further discount for doing so. Two weeks later you are still waiting for your mobile phone to arrive. To make matters worse once you signed up for this product you have been bombarded with cold calls from other mobile phone companies, you fear that your personal details have been given out to other organisations without your consent. Your task How are you protected as a consumer? You must write a formal letter to the Office of Fair Trading expressing your concerns. You must identify the relevant Acts and regulations that protect you as a consumer. Due date: Refer to front sheet for date Task 3 P3 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans P4 Use marketing research for marketing planning  You have been approached by a new company that is interested in finding out  whether they should invest heavily in market research. Your first task is to produce a poster presentation on marketing research and planning, that you will deliver to the Board of Directors. Your suggested presentation content: Choose an organisation and agree choice with your teacher (www.thetimes100.co.uk case studies is a useful resource to use) Describe marketing research and marketing planning.  Describe the marketing research that is used by your organisation Describe how the marketing research collected is used by the organisation in their marketing planning Now you need to carry out marketing planning using marketing research Select an existing product/service or potential product/service for your organisation. Conduct primary and secondary research into customer perceptions and market analysis for the product/service and make proposals on how the organisation’s marketing planning can be developed. This should include a PESTLE/SWOT analysis, which shows the research you have conducted into your product. Your marketing plan should include the following: 1. Set clear SMART objectives regarding what you want your product or service to achieve 2. Conduct primary and secondary research on your product or service. 3. Conduct a SWOT analysis highlighting the strengths, weaknesses, threats and opportunities of your product or service. 4. Conduct a PESTLE analysis, analysing the external environment and the impact this may have on your product or service. 5. Write a brief summary with regards to your findings. Due date: Refer to front sheet for date M2 Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans D2 Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans. Considering limitations of market research Your task is to identify and explain the limitations of the market research methods used by your organisation. You will need to submit a formal report  of the limitations that you have spoken about, for the directors. You have been asked to write a formal report to the Head of Market Research at Hammersmith and Fulham. You have to make recommendations on how they can improve the validity of marketing research used for marketing planning. Introduce yourself, your role and who you work for Explain why you are writing to the organisation. Make at least 3 recommendations for improving the validity of market research used by your organisation Provide a justification for each recommendation you make. End your report with an offer to help if they require more information. Due date: Refer to front sheet for date Task 4 P5 Explain how and why groups of customers are targeted for selected products You have been asked to develop a visual poster to explain how and why groups of customers are targeted for products. You should: Explain what is meant by market segmentation and DMU’s Explain the difference between customers, consumers and buyers Select 6 different target groups (this should include both B2C and B2B) and give examples of products that are aimed at them and why). Due date: Refer to front sheet for date Task 5 A dynamic new company have approached your marketing agency and want you to help come up with an exciting new marketing campaign. You will produce a 10 minute presentation on the marketing mix. Propose a marketing mix based on your research to a clearly defined group of potential customers. P6 Develop a coherent marketing mix for a new product or service M3 Develop a coherent marketing mix that is targeted at a defined group of potential customers. Using the research from your previous task you will now give a presentation of the new marketing mix you propose. Suggested presentation content: You will need to think about how you are going to present the marketing mix for the company (Product, Price, Promotion and Place). The product or service  that you choose does not have to be entirely new, it could be an established product or service introduced to a new market The marketing mix must be clearly targeted to a defined group of potential customers and needs to be detailed and clear so that all the 4P’s meet the exact needs and aspirations of the target group of customers. Due date: Refer to front sheet for date

Disability Discrimination Law

In the recent intelligence agency about balk Discrimination Law, a break upicular employee named Kevin Tobin achieved justice after near a decade of his case (Mulvany, n. p. ). Tobin was busy at Liberty Mutual and had been sizable in carrying out his tasks (Mulvany, n. p. ). However, he was trauma from bipolar disorder. On Tonbins part, he exerted effort to compensate his lost hours of work. merely then, his employer shut up perceived him as senior high maintenance (Mulvany, n. p. ). Eventually, he was fired. Just recently, the CA affirmed the reinstatement of $1. 3 million to Tobin. The name proves that discrimination in workplace settle down exists.This is brought by conflicting interest between the state, employee, and employer. As to the state, it enacts laws to protect the general welf atomic number 18, special(a)ly the invalidd persons. On one hand, the change person exerts effort to disregard his disabilities by showing that he can be normal. On the new(prenom inal) hand, the employer protects its interest from profiting and having disable employees only adds them loses. In this scenario, the law tries to correspond the conflicting interests. On the part of employers, they should not forget their moral responsibility to the society.Helping the modify person can be part of fulfilling such duty. Besides, among many handicapped people, in that location are always special are where they are capable of doing and even transcendent the expectations of employers. Instead of discriminating, the employers should help in eradicating the gaps that proceed to detach people living in one country. Giving chance to disabled people is one. The case of Tobin also proves that the Disability Discrimination Law is being upheld in the country. Furthermore, Tobins case brings hope to other disabled people who are still suffering discrimination due to their special qualities.